British Sky Broadcasting Group plc

(the "Company")

Purchase of ordinary shares and matching award under the Co-Investment Plan

On 31 August 2010, pursuant to the Company's Co-Investment Plan (the "Plan"), Jeremy Darroch, Chief Executive, and Andrew Griffith, Chief Financial Officer, each elected to invest their maximum entitlement to purchase ordinary shares in the Company ("shares"). As a result Jeremy Darroch has purchased 59,667 shares and Andrew Griffith has purchased 22,601 shares in the Company at a price of 706.43 pence per share.

Under the terms of the Plan, Jeremy Darroch and Andrew Griffith have received an award of up to a maximum of 183,935 and 69,672 matching shares respectively, at a nil cost per share, in relation to the above shares that they have purchased under the Plan. These awards will vest on 31 August 2013, dependent upon the achievement of a target level of growth in the Company's earnings per share in the three year period to 30 June 2013.

Following these purchases Jeremy Darroch holds a total of 230,046 shares and Andrew Griffith holds a total of 57,093 shares in the Company.