Purple Lounge Update
Media Corporation PLC
Monday 14th June 2010
Media Corporation Plc
("Media Corp" or the "Group")
Purple Lounge Update
Strong Start to the Second Half as Customer Base Grows Rapidly
Media Corporation plc, a leading AIM quoted media and online gaming
Group, is pleased to provide an update on Purple Lounge limited, www.purple-lounge.com,
(“Purple Lounge”) the Group’s wholly owned online poker and casino
business.
Profitable growth at Purple Lounge has continued with revenues soaring
to over £10 million in the first two months of the second half of the
year. This figure is almost equal to Group revenues for the whole first
half of this financial year.
This very strong performance has been driven by a number of new
marketing initiatives that have gained momentum since the acquisition of
Purple Lounge in October 2009. Whilst direct marketing has been a
priority, the Purple Lounge team has also been strengthened with the
addition of a very experienced casino manager and a multilingual
customer support and customer re-activation team covering four languages.
In addition, following a successful recent affiliate conference Purple
Lounge has agreed over 40 new large affiliate contracts in June - double
the monthly average. As a result of these initiatives daily customer
registrations and player activity have escalated rapidly and it is
anticipated that this trend will continue during the course of the year.
Justin Drummond, Media Corporation's CEO, commented:
"I'm delighted with Purple Lounge’s performance to date. We acquired
the gaming business back in October 2009 and it has traded profitably
every month since the acquisition and continues to grow rapidly.
"During the current financial year there has been a material shift in
the Group's fortunes. We have benefited from a strong performance by
Purple Lounge and www.gambling.com
has returned to number one in the Google rankings resulting in an
increased flow of traffic to our site. We feel extremely positive and I
look forward to providing further updates over the course of the year."
--END--
Further information can be found on the Company's website, at www.mediacorpplc.com
or by contacting:
Media Corporation plc Tel: +44 20 7618 9000
Justin Drummond - CEOJustin Drummond - CEO
Nilesh
Jagatia - Finance Director
Nilesh
Jagatia - Finance Director
Astaire Securities plc Tel: + 44 20 7448 4400
Luke CairnsLuke Cairns
Bishopsgate Communications Tel: + 44 20 7562 3350
Gemma O'Hara /
Siobhra MurphyGemma O'Hara /
Siobhra Murphy
mediacorp@bishopsgatecommunications.com
Threadneedle Communications Tel: +44 (0) 20 7653 9850
Graham
Herring/Alex White
Graham
Herring/Alex White
Notes to editors:
Quoted on the AIM market of the London Stock Exchange, Media Corp is a
leading media and online gaming group.
The Group has two principal divisions:
Advertising Network - Formed in 1996, Eyeconomy specialises in mass
reach campaigns to up to 50 Million unique consumers per month via its
own proprietary ad-serving and tracking technology for clients including
AOL, Dell and American Express.
www.eyeconomy.co.uk
Website Publishing - Media Corp has a diversified publishing division
specialising in online media and gaming.
The impressive portfolio of websites includes a number of market leading
websites, such as www.purple-lounge.com,
www.gambling.com,
www.onthebox.com,
www.sport.co.uk,
www.creditcardexpert.co.uk
and www.flightcomparison.co.uk.
Further information can be found on the company's website, at www.mediacorpplc.com
