IDG

27 May 2010

I-DESIGN GROUP PLC

("i-design" or "the Group")

First US Contract Signed

with

Major ATM operator, Cardtronics, Inc

i-design, which has developed and supplies a market leading ATM advertising solution ("atmAd"), enabling ATM network owners to run both third party advertising and their own internal marketing campaigns, is pleased to announce that, following a successful pilot, it has signed a major contract with Cardtronics, Inc ("Cardtronics"), the US-based ATM network operator, which manages approximately 33,700 ATMs globally. 

The exclusive multi-year contract with Cardtronics is i-design's first agreement with a US-based ATM network operator and marks a significant step in i-design's objective to expand its presence outside the UK. Under the terms of the contract, i-design has secured exclusive rights to sell advertising space on behalf of Cardtronics and is deploying its unrivalled third party advertising solution, atmAd.  The agreement covers approximately 3,000 ATMs, circa 2,200 of which are located at retail sites in the US, with the balance located in the UK and managed by Cardtronics' UK subsidiary, Bank Machine. The contract provides a revenue share agreement on all third party advertising secured for the ATMs. 

i-design currently expects the majority of the ATMs to be available for third party advertising this Summer following the completion of the installation of atmAd. The contract takes i-design's estate of ATMs available for third party advertisers to approximately 8,600 in total.

Ana Stewart, CEO of i-design, commented:

"This is a significant new contract win for i-design; it both establishes our presence in the US marketplace, the world's largest, and validates the flexibility and scope of our platform independent solution atmAd.  We are delighted that Cardtronics has selected atmAd as its third party advertising solution, launching on approximately 3,000 ATMs, and we are very excited to be working with such a prominent global network owner. 

The atmAd solution is a powerful proposition, combining unsurpassed technology with an end-to-end offering that includes a full-service media sales operation delivering significant revenues for network owners.  We remain confident that there continue to be substantial opportunities to expand our ATM networks further both in the UK and internationally."

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About i-design group plc

i-design (AIM:IDG) is the world-leading specialist provider of ATM advertising software and services and developer of atmAd, the only platform independent end-to-end ATM marketing solution with integrated third party media sales capability.  With atmAd, financial organisations can effectively deliver third party and internal advertising campaigns as well as implement effective marketing through their ATM networks - enhancing the customer experience, generating new revenue streams and delivering high impact targeted one-to-one advertising messages.

Established in 1991 and successfully floated on AIM in 2007, i-design has 20 years' experience working with leading banking partners within the self-service industry, seamlessly delivering high quality screen graphics and third party opportunities across more than 1 billion ATM transactions a year, globally.  

About Cardtronics, Inc

Headquartered in Houston, Texas, Cardtronics (Nasdaq:CATM) is the world's largest non-bank owner of ATMs. Cardtronics operates over 33,700 ATMs across its portfolio, with ATMs in every major market in the United States (including Puerto Rico), over 2,700 ATMs throughout the United Kingdom, and over 2,800 ATMs throughout Mexico.