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Maxima Holdings plc
(AIM:MXM)

Maxima strengthens alignment with Microsoft and Citrix

Maxima Holdings plc (AIM: MXM), the IT business systems and managed services company, has strengthened its alignment with some of the industry's largest and most influential technology partners by securing further specialist accreditation with Microsoft and Citrix.  Maxima differentiates itself from its competitors by concentrating on a limited number of sectors and propositions.  These latest advanced vendor accreditations support the company's ability to meet increasing demand for virtualisation and on-demand cloud-based services, and strengthen its provision of Microsoft Dynamics® AX/CRM solutions for organisations primarily in the Construction, Manufacturing and Services industries.

MAXcel business apps meet highest Microsoft standard for partner-developed solutions

Maxima's next generation MAXcel suite of specialist integrated business apps is now Certified for Microsoft Dynamics - Microsoft's highest standard for partner-based software.  This certification again confirms Maxima and MAXcel as the right choice for organisations in the contract management, service management and manufacturing sectors that are looking to deploy Microsoft technologies at the heart of their business.

Strengthens end-to-end virtualisation capability with highest levels of Citrix accreditation

As part of its drive to help customers speed the adoption of highly available and scalable virtual desktop solutions, Maxima has also extended its comprehensive virtualisation and cloud computing capability by securing Citrix Solution Advisor Gold and Platinum status for the UK and Ireland.  The provision of virtualisation services is one of Maxima's four key strategic growth areas, and the company is working closely with major partners such as Citrix and Microsoft to bring major virtualisation benefits to organisations across the UK and Ireland.

Maxima Chief Executive Officer Graham Kingsmill commented: "Over the last year we've successfully strengthened our integrated product and services propositions, and these latest accreditations leave us ideally placed to support our customers, whether they're looking to deploy their IT solutions on premise or if they choose to adopt a cloud approach and select a hosted solution with their applications running on virtualised IT platforms.  Maxima is one of the few cloud specialists able to offer a full, end-to-end virtualisation approach. Securing these advanced accreditations is an important part of this drive, and is already proving invaluable in helping us to secure recent major Citrix and Microsoft orders across both the UK and Ireland."

For further information please contact:

Maxima Holdings plc
Graham Kingsmill                                  David Memory
Chief Executive Officer                           Chief Financial Officer
Tel: +44 (0)1242 211 211                        Tel: +44 (0)1242 211 211

Cenkos (Nominated advisor to the Company)
Stephen Keys / Beth McKiernan 
Tel: +44 (0)20 7397 8900

Hogarth PR
James White / Vicky Watkins 
Tel: +44 (0)20 7357 9477

About Maxima:

Maxima (AIM:MXM) is a leading IT business  systems and managed services company, providing Business Solutions and Support Enablement Services to over 1,400 organisations across the UK, Ireland and the USA. The company's core service offerings include virtualisation, network infrastructure and communications, business intelligence and comprehensive Microsoft Dynamics AX/CRM solutions for key sectors including construction, manufacturing and services. For more information about Maxima, please visit www.maxima.co.uk.