The FirstGroup plc Share Incentive Plan (the "Plan")              

In common with all eligible employees, each of the executive directors of
FirstGroup plc ("the Company") and members of the Executive Management Board of
the Company (who the company regards as persons discharging managerial
responsibility (PDMRs) under the Listing rules), have been invited to apply to
participate in the Plan.

On 3 February 2010, in accordance with the terms of the Plan, the cash amount
of the dividend payable on the shares held by Nicholas Chevis, a member of the
Executive Management Board, under the Plan was reinvested in additional shares.
Accordingly Nicholas Chevis received 35 Dividend Shares. Following these
transactions, Nick Chevis' beneficial holding is 23,847 shares.

On 3 February 2010, in accordance with the terms of the Plan, the cash amount
of the dividend payable on the shares held by Clive Burrows, a member of the
Executive Management Board, under the Plan was reinvested in additional shares.
Accordingly Clive Burrows received 21 Dividend Shares. Following these
transactions, Clive Burrows' beneficial holding is 70,207 shares.

The shares were purchased at a price of 374.85 pence per share.

3 February 2010