The FirstGroup plc                               

             The FirstGroup plc Share Incentive Plan (the "Plan")              

In common with all eligible employees, each of the executive directors of
FirstGroup plc ("the Company") and members of the Executive Management Board of
the Company (who the company regards as persons discharging managerial
responsibility (PDMRs) under the Listing rules), have been invited to apply for
Partnership Shares under the Plan on a monthly basis.

On 1 February 2010, in accordance with standing instructions for the Plan the
following share dealings took place:

Nicholas Chevis, a member of the Executive Management Board, chose to
contribute to purchase 16 Partnership Shares. The Company matched these shares
with shares on a two for three basis to the value of £20. Accordingly, Nick
Chevis received 5 Matching Shares. Following these transactions, Nick Chevis'
beneficial holding is 23,812 shares.

Clive Burrows, a member of the Executive Management Board, chose to contribute
to purchase 27 Partnership Shares. The Company matched these shares with shares
on a two for three basis to the value of £20. Accordingly, Clive Burrow's
received 5 Matching Shares. Following these transactions, Clive Burrows'
beneficial holding is 70,186 shares.

The shares were purchased at a price of 369.3 pence per share.

1 February 2010