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For immediate release

17 December 2009

smartFOCUS and Initiatives & Developments (Group ID) sign partnership agreement to develop loyalty management and CRM market

smartFOCUS' multi-channel marketing software added to 
Group I&D portfolio to complete its consumer loyalty management solution 

 

smartFOCUS Group plc (AIM : STF) ("smartFOCUS", the "Company" or the "Group"), a leading multi-channel marketing software group, has signed a partner agreement with leading global loyalty marketing specialist, Initiatives & Developments (Group ID), under which Group ID will integrate, operate, and resell the full smartFOCUS Intelligent Marketing software suite as part of its loyalty management solution to its European customers and prospects. 

Paris-headquartered and listed on the Euronext market, Group ID is an expert in the development of consumer loyalty management solutions and customer relationship management (CRM) programmes. The company designs, creates and executes loyalty and CRM initiatives for some of the leading companies across Europe, including Carte Bleue VISA, l'Oréal, Microsoft, British Telecom and Havas Voyages, bringing together purchasers, communities and partners through its technology, consultancy and processes.  

Marcelo Scaglione, Chief of the Executive Board for Group ID, said: "We needed an innovative yet proven solution to deliver the level of scalability, functional depth and ease-of-use needed to deliver an unsurpassed breadth of offering to the loyalty management and CRM programme marketplaces. Our search for a software solution led us to smartFOCUS, and an offering which combined everything we needed to easily and cost effectively deliver relevant and targeted marketing communication, as well as increase campaign results and marketing return on investment for our customers." 

Curt Bloom, president, smartFOCUS International, said: "The Group ID partnership significantly increases our footprint across Europe and we welcome Group ID to our growing community of international marketing services partners. Organisations continue to refocus marketing investment in programmes to retain customers for longer and increase customer value through better service, cross selling and up-selling initiatives. We are already supporting Initiatives & Developments team in a number of customer and prospect engagements, underlining the momentum Group ID have the in what is a large and fast growing market sector, and the value our software solutions add to their offering."

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 For further information please contact: 

Enquiries:
smartFOCUS Group plc	Tel No: 0117 943 5800
Chris Underhill, Chief Executive Neil Thomas, Finance Director	www.smartfocus.com
Buchanan Communications	Tel No: 020 7466 5000
Lisa Baderoon / Chris McMahon
Arbuthnot Securities Limited	Tel No: 020 7012 2000
Tom Griffiths

  

About Initiatives & Developments (Group ID):

Group ID is a specialist in the development of consumer loyalty programs and CRM solutions. Group ID creates "privileges" in order to bring brands closer to their communities of clients, retailers, partners and employees.

Initiatives & Developments is quoted on Alternext - FR0010354407-ALIDA (July 2006). Headquartered in France, Group ID is present in 6 European countries and EMEA. 

President of the supervisory board: Christian Quérou 

Vice President of the supervisory board: Christophe de Sagazan

Chief of the executive board: Marcelo Scaglione

About smartFOCUS: 

A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation. 

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, EMI, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe. 

smartFOCUS in news media: 

smartFOCUS Astech, a specialist division of smartFOCUS located in Denver, Colo., U.S., provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post. 

smartFOCUS in e-mail and digital marketing: 

smartFOCUS Digital, a specialist division of smartFOCUS, located in London, U.K., provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with e-mail, mobile, social network, landing page, microsites and RSS channel communications. 

smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.

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