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FOR IMMEDIATE RELEASE

16 December 2009

smartFOCUS 

Trading Update

&

Board Update

Ahead of its forthcoming year end of 31 December, smartFOCUS Group plc (AIM : STF) ("smartFOCUS", the "Company" or the "Group"), a leading multi-channel marketing software group, is pleased to announce that following its recent announcements of contract wins including LV= and Rank, its results for the year ending 31 December 2009 are expected to be ahead of market expectations.  

Directorate change

In addition, the Company announces that John Charles, non-executive Chairman of smartFOCUS, has stepped down as a director of the Company with immediate effect to concentrate on his other business interests. Chris Gater, a non-executive director since 2004,  has been appointed as non-executive Chairman with immediate effect and the Company has commenced the search for a new independent non-executive director.

The Board would like to thank John for his contribution to the Group for the past nine years, during which time the Company's shares were admitted to trading on AIM and the Company has made three successful acquisitions.    

Chris Underhill, the CEO of smartFOCUS commented: 

"It is pleasing to be able to announce another profits upgrade ahead of our forthcoming year end in this, the first full year of our transformed business model. We are going into 2010 with a higher level of recurring revenues and good prospects for ongoing growth."

-Ends- 

For further information please contact: 

Enquiries:
smartFOCUS Group plc	Tel No: 0117 943 5800
Chris Underhill, Chief Executive	www.smartfocus.com
Neil Thomas, Finance Director
Buchanan Communications	Tel No: 020 7466 5000
Lisa Baderoon / Chris McMahon
Arbuthnot Securities Limited	Tel No: 020 7012 2000
Tom Griffiths

  About smartFOCUS Group plc 

smartFOCUS (LSE: STF) is a leading international provider of multi-channel marketing software and services. smartFOCUS Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation. More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe. 

smartFOCUS in News Media smartFOCUS 

ASTECH, a specialist division of smartFOCUS located in Denver, USA, provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post. 

smartFOCUS in Email and Digital Marketing 

smartFOCUS Digital, a specialist division of smartFOCUS, located in London, UK, provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with email, mobile, social network, landing page, micro-sites and RSS channel communications. 

smartFOCUS is headquartered in Bristol, UK, with operations in the USA, Europe and Asia Pacific. 

About Chris Gater

Chris has 25 years experience in the direct marketing sector. Chris joined Brann in the 70's and subsequently let the management buyout. He was responsible for the investment in, and the development of, the precursor to smartFOCUS 's direct marketing software solution. Chris sold Brann to Snyder Communications Inc in 1997 where he was appointed President, then Chairman of Brann Worldwide.

www.smartfocus.com 

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