RNS Number : 6468D
smartFOCUS Group PLC
07 December 2009
FOR IMMEDIATE RELEASE 7 DECEMBER 2009
smartFOCUS wins LV= Contract
The UK's leading money society for savings, investments and insurance chooses smartFOCUS for flexible, powerful, multi-channel marketing and enhanced customer insight
smartFOCUS Group plc ("smartFOCUS" or "the Company") (AIM: STF), a leading provider of multi-channel marketing software, has been selected by LV= (Liverpool Victoria), one of the UK's largest and most trusted financial institutions, to streamline and simplify its entire marketing strategy. Financial terms were not disclosed.
LV= has adopted smartFOCUS marketing technology in order to develop intelligent and flexible marketing campaigns that will ensure the company is able to engage more powerfully with both its existing clients and a broad range of prospective customers.
Established in 1843, LV= is a long-standing, award-winning society that helps its customers to invest their money, protect their savings, and choose from a range of insurance products. Priding itself on customer loyalty, LV= has now streamlined its database marketing strategy in order to get as close as possible to its customer base, to better understand their individual financial needs and priorities, and to customise and target campaigns that offer the right services to the right customers. In particular, LV= is investing in more precise campaign planning, selection, analysis and reporting.
Good measures of the effectiveness of marketing campaigns include customer retention and regular engagement with customers and customer retention. LV='s investment in smartFOCUS software is allowing it to achieve higher response while simplifying administration and reducing the planning time required to execute strong campaigns.
Chris Underhill, CEO, smartFOCUS, said: "LV= needed a powerful, no-nonsense technical approach to marketing that would allow its team to deliver great results for its customers without the need for so much manual intervention and administration. With smartFOCUS LV= has been able to streamline its whole marketing system from planning, execution and analysis, all the way through to customer engagement and relationship management."
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For further information please contact:
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smartFOCUS
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Tel No: 0117 943 5800
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Chris Underhill, Chief Executive Director
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Arbuthnot Securities Limited
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Tel No: 020 7012 2000
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Tom Griffiths
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Buchanan Communications
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Tel No: 020 7466 5000
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Lisa Baderoon
Chris McMahon
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About LV=
LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.
LV= employs more than 3,800 people, serves over 3.6m customers and members, and manages around £7bn on their behalf. We are also the UK's largest friendly society (Source: Association of Friendly Societies Key Statistics 2009) and a leading mutual financial services provider.
Liverpool Victoria Friendly Society Limited (LVFS) is authorised and regulated by the Financial Services Authority, register number. 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.
www.LV.com
About smartFOCUS Group plc
smartFOCUS (LSE: STF) is a leading international provider of multi-channel marketing software and services. smartFOCUS Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation. More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.
smartFOCUS in News Media
smartFOCUS ASTECH, a specialist division of smartFOCUS located in Denver, USA, provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.
smartFOCUS in Email and Digital Marketing
smartFOCUS Digital, a specialist division of smartFOCUS, located in London, UK, provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with email, mobile, social network, landing page, micro-sites and RSS channel communications.
smartFOCUS is headquartered in Bristol, UK, with operations in the USA, Europe and Asia Pacific.
www.smartfocus.com
This information is provided by RNS
The company news service from the London Stock Exchange
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