Emblaze Ltd (LSE:BLZ)                             

                         ('Emblaze' or 'the Company')                          

                                                                              

                  Emblaze notifies Apple inc. of infringement                  

                               of Emblaze patent                               


Ra'anana, Israel, 02 December 2009 - Emblaze Ltd. has recently notified Apple
Inc. ("Apple")* that the HTTP Live Streaming Application announced by Apple and
intended for use in Apple's iPhone* and iPod* touch devices, infringes
Emblaze's U.S. patent for media streaming technology.


Emblaze has been developing media streaming technology for over a decade and
first unveiled its technology to the public in a live video streaming broadcast
from the White House during Easter, 1998.

The Group's Live Streaming technology allows users to send live or pre-recorded
audio and video to other devices, it saves on data traffic, does not require
devoted streaming servers and allows reliable streaming even through firewalls.
This technology will be used in the new innovative mobile device, which was
unveiled last week in London by ELSE Ltd., a subsidiary of Emblaze.


Emblaze' notice to Apple offers to license Apple under Emblaze's patented
technology.

The notice requires Apple to respond by December 15, 2009.

 

Naftali Shani, Chairman of Emblaze, said: "Emblaze has made substantial
research and development investments to build a rich portfolio of intellectual
property over many years. While we are happy to license our technology to third
parties, we will vigorously defend our rights and our competitive position".


* Apple, iPhone and iPod Touch are proprietary names of Apple Inc.


Enquiries:

Harry Chathli, Alexis Gore

Corfin Communications                      +44 (0)20 7977 0020


About Emblaze  

 

Emblaze Ltd is a group of technology companies addressing both growth and
innovation activities thus combining the stability of "bread and butter" mature
technology enterprises with "high-risk / high-reward" investments in
innovation.


Our Growth arm includes Formula Systems (NASDAQ: FORTY and TASE: FORT), which
harbors the following subsidiaries: Magic Software Enterprises Ltd. (NASDAQ &
TASE: MGIC) develops, markets and supports composite application development
and deployment platforms with a service-oriented architecture (SOA), including
application integration and business process management (BPM), with existing
and legacy systems;  Matrix IT Ltd. (TASE: MTRX) is one of Israel's leading
integration and information technology services companies, active in four
principal areas: software solutions and services, software products,
infrastructure solutions and hardware products, and training and assimilation.;
Sapiens International Corporation N.V. (NASDAQ & TASE: SPNS) is a provider of
IT solutions that modernize business processes to enable insurance and other
companies to quickly adapt to changes.


Our Innovation arm includes ELSE Ltd. (formerly Emblaze Mobile), a designer of
advanced mobile devices; EMOZE, a provider of Push Email and synchronisation
technology for mobile devices; and ZONE-IP (Emblaze V CON), a provider of
wireless video communications technologies and conferencing solutions for
operators and enterprise markets over IP networks.


The Emblaze Group is traded on the London Stock Exchange (LSE: BLZ) since 1996.
www.Emblaze.com