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FOR IMMEDIATE RELEASE

2 DECEMBER 2009

smartFOCUS wins Rank Contract 

Europe's leading gaming company selects smartFOCUS across all gaming brands to drive marketing opportunities

smartFOCUS Group plc ("smartFOCUS" or "the Company") (AIM: STF),  a leading provider of multi-channel marketing software, has been selected by The Rank Group Plc, ("Rank") one of Europe's leading gaming companies, for its Intelligent Marketing software and to build a single customer view across its complete customer business. Financial terms were not disclosed.

Rank operates some of the country's top brands, including Mecca Bingo, Grosvenor Casinos and on-line betting site, Blue Square. With regular promotional activities and updates for its customers, it sends over 300 targeted campaigns in any single week, with up to 20 campaigns a day across any one brand. 

Customer information from the bingo clubs and casinos are processed live, with vast amounts of data needing analysis, so it was vital to implement an easy to use, integrated and scalable marketing solution across all of the company's business divisions in the UK. smartFOCUS has provided Rank with its Intelligent Marketing Solution, a complete suite of software that will enable its marketers to launch more accurately targeted, more relevant campaigns across all brands and communication channels faster and with better results.

Chris Underhill, CEO of smartFOCUS, said: "Rank needed a system that could cope with the demands of its complex marketing processes. The smartFOCUS smartMARKETER suite fits the company's requirements perfectly and offers the scalability and performance that it needs to compete in an intensely competitive market."

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For further information please contact:

smartFOCUS	Tel No: 0117 943 5800
Chris Underhill, Chief Executive Director
Arbuthnot Securities Limited	Tel No: 020 7012 2000
Tom Griffiths
Buchanan Communications	Tel No: 020 7466 5000
Lisa Baderoon Chris McMahon

  About The Rank Group Plc

The Rank Group Plc is a leading European gaming and betting business, based in the UK and listed on the London Stock Exchange (RNK.L). Its principal activities are the operation of bingo clubs and casinos with complementary interactive gaming and bookmaking services. 

Rank's operations comprise: 

• Grosvenor Casinos - 35 casinos in Great Britain; two casinos in Belgium 

• Mecca Bingo - 103 bingo clubs in Great Britain 

• Top Rank Espana - 11 bingo clubs in Spain 

• Rank Interactive - online and mobile gaming and betting. Branded websites include bluesq.com, meccabingo.com and gcasino.com. 

For more information visit : www.rank.com

About smartFOCUS Group plc

smartFOCUS (LSE: STF) is a leading international provider of multi-channel marketing software and services. smartFOCUS Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation. 

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

smartFOCUS in News Media:

smartFOCUS ASTECH, a specialist division of smartFOCUS located in Denver, USA, provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.

smartFOCUS in Email and Digital Marketing:

smartFOCUS Digital, a specialist division of smartFOCUS, located in London, UK, provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with email, mobile, social network, landing page, micro-sites and RSS channel communications. 

smartFOCUS is headquartered in Bristol, UK, with operations in the USA, Europe and Asia Pacific. For more information, visit: www.smartfocus.com

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