1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

Aegis Group plc

2. Reason for the notification     (please tick the appropriate box or boxes)

An acquisition or disposal of voting rights 

X

An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An event changing the breakdown of voting rights

Other (please specify):___________________________________________

3. Full name of person(s) subject to the notification obligation:

Aviva plc & its subsidiaries

4. Full name of shareholder(s) (if different from 3.):

Registered Holder:

BNY Norwich Union Nominees Limited  5,642,298*  

Chase (GA Group) Nominees Limited  29,777,162*

Chase Nominees Limited      1,566,070*

CUIM Nominee Limited      1,326,412   

*denotes direct interest

BNP Paribas - London      467,766

Chase Nominees Limited      10,177,639

State Street Nominees Limited  6,041,392

Vidacos Nominees Limited      3,459,147

5. Date of the transaction (and date on which the threshold is crossed or reached if different):

26 November 2009

6. Date on which issuer notified:

27 November 2009

7. Threshold(s) that is/are crossed or reached:

<5% to 5% Change at Direct Interest Level

8. Notified details:

A: Voting rights attached to shares

Class/type of shares 

 if possible using the ISIN CODE

Situation previous to the Triggering transaction 

Resulting situation after the triggering transaction

Number of Shares 

Number of Voting Rights 

Number of shares 

Number of voting rights 

% of voting rights

Direct

Direct  

Indirect xi

Direct

Indirect

Ordinary Shares


GB0009657569

Below 5%

Below 5%

58,457,886

38,311,942

20,145,944

3.30%

1.74%

B: Financial Instruments

Resulting situation after the triggering transaction 

Type of financial instrument 

Expiration date 

Exercise/ Conversion Period/ Date 

Number of voting rights that may be acquired if the instrument is exercised/ converted. 

% of voting rights

Total (A+B)

Number of voting rights

% of voting rights

58,457,886

5.04%

The voting rights are managed and controlled by Aviva Investors Global Services Limited, with the following chain of controlled undertakings:-

Aviva Investors Global Services Limited:

• Aviva plc (Parent Company)

• Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)

• Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva Group Holdings Limited)

• Aviva Investors Global Services Limited (wholly owned subsidiary of Aviva Investors Holdings Limited)

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

Proxy Voting:

10. Name of the proxy holder:

See Section 4

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14. Contact name:

Emma Thomas, Group Company Secretary

15. Contact telephone number:

020 7070 7700