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FOR IMMEDIATE RELEASE

05 November 2009

smartFOCUS Group plc

smartFOCUS implements full suite of marketing software for AAA, the US' largest organisation for motorists and leisure travellers 

smartFOCUS Group plc ("smartFOCUS" or "the Company") (AIM: STF), a leading international marketing software group today announces that it's client AAA, the US' largest organisation for motorists and leisure travelers, has implemented smartFOCUS's full suite of marketing software to increase cross-sell and up-sell opportunities across the association's more than 51 million members. 

Since deploying the smartFOCUS solution, AAA has seen a 50 percent increase in renewals in some segments. The association has also made improvements to its customer intelligence and business processes, which allows the company to easily measure customer engagement and customer value. The AAA has seen an increase of more than $1 million in incremental sales in just one travel campaign being run with smartFOCUS' application suite.

With smartFOCUS' software, AAA can better define data groups, profile buying and retention patterns. It is now able to determine which groups and individuals demonstrate an interest in particular offers, products and services. 

"smartFOCUS has given subscribing clubs more control over our marketing campaigns than ever before," said Daniel Mathieux, Director of AAA's MRM Action Center. "We can now look at the campaign's performance and refine future marketing based on that intelligence. And, with the modeling component, we can accurately predict how our campaigns will fare."

Chris Underhill, CEO of smartFOCUS commented: "Our partnership with AAA demonstrates the value that can be delivered from intuitive, easy-to-use multi-channel marketing software. By empowering its marketing teams with access to data, advanced analysis and customer insight, AAA has realized improved campaign results and business performance alongside a significant return on its investment in smartFOCUS."

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Enquiries:
smartFOCUS Group plc	Tel No: 0117 943 5800
Chris Underhill, Chief Executive	www.smartfocus.com
Neil Thomas, Finance Director
Buchanan Communications	Tel No: 020 7466 5000
Lisa Baderoon Chris McMahon
Arbuthnot Securities Limited	Tel No: 020 7012 2000
Tom Griffiths

  About smartFOCUS:

A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation. 

 

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, EMI, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

 

smartFOCUS in news media:

smartFOCUS Astech, a specialist division of smartFOCUS located in Denver, Colo., U.S., provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.

 

smartFOCUS in e-mail and digital marketing:

smartFOCUS Digital, a specialist division of smartFOCUS, located in London, U.K., provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with e-mail, mobile, social network, landing page, microsites and RSS channel communications. 

 

smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com. 

About AAA:

North America's largest motoring and leisure travel organization, AAA provides more than 51 million members with travel-, insurance-, financial- and automotive-related services. Since its founding in 1902, AAA has been a leader and advocate for the safety and security of all travelers. Visit AAA on the Internet at AAA.com.

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