Divisional Update – Eyeconomy’s enhanced ad-serving system
Media Corporation PLC
MEDIA CORPORATION PLC
(“Media Corp” or the “Group”)
Eyeconomy’s enhanced ad-serving system
Media Corporation plc, a leading AIM quoted media and online gaming
group, is pleased to announce that it has recently completed a phase of
the planned upgrade to the advertising delivery system at Eyeconomy, the
Group’s wholly owned online advertising division.
The upgrade provides Eyeconomy with greater capacity to deliver its
proprietary advertising formats (“Sub Sites”) as well as making enhanced
reporting tools available to advertisers to track campaigns. Previously,
peak advert distribution volume was estimated at 30 million Sub Sites
per month. Following completion of the upgrade, the Directors estimate
that peak capacity has increased to approximately 150 million Sub Sites
per month. Current run-rate figures are estimated at 50 million Sub
Sites which includes over 100 individual campaigns for leading brands
including Vodafone, UPS and PKR.com.
The increased capacity and functionality will allow Eyeconomy to deliver
larger campaigns whilst also servicing a greater number of clients
simultaneously. The Directors also believe that the increased system
functionality will lead to decreased CPA (cost per acquisition)
resulting in the ability to achieve higher sales margins.
Justin Drummond, Media Corporation’s CEO, commented:
“We have continued to invest in the Group’s proprietary advertising
system and sales infrastructure making this impressive achievement
possible. Eyeconomy has now achieved critical mass on many levels and
should continue to go from strength to strength, particularly with the
back-drop of an improving economic outlook.”
For further information please contact:
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Media Corporation plc
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Tel: +44 20 7618 9000
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Justin Drummond - CEO
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Nilesh Jagatia – Finance Director
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Astaire Securities plc
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Tel: + 44 20 7448 4400
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Aaron Smyth / Jo Turner
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Bishopsgate Communications
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Tel: + 44 20 7562 3350
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Robyn Samuelson/Gemma O'Hara
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mediacorp@bishopsgatecommunications.com
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Notes to editors:
Listed on the AIM market of the London
Stock Exchange, Media Corp is a leading internet media and
advertising group focused on website publishing and online advertising.
The Group has two principal divisions:
Advertising Network - Formed in 1996, Eyeconomy specialises in mass
reach campaigns to over 30 Million unique consumers per month via its
own proprietary ad-serving and tracking technology for clients including
AOL, Dell
and American
Express.
www.eyeconomy.co.uk
Website Publishing - Media Corp has a diverse publishing division
specialising in online media.
The impressive portfolio of websites includes a number of market leading
websites, such as www.purplelounge.com,
www.gambling.com,
www.onthebox.com,
www.sport.co.uk,
www.creditcardexpert.co.uk
and www.flightcomparison.co.uk.
Further information can be found on the company's website, at www.mediacorpplc.com
