TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

  JD Sports Fashion Plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

X 

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to the notification obligation:

Kaupthing Singer & Friedlander Limited (In Administration)

4. Full name of shareholder(s) (if different from 3.):

5. Date of the transaction and date on which the threshold is crossed or reached:

 08.10.2008

6. Date on which issuer notified:

 26.10.2009

7. Threshold(s) that is/are crossed or reached:

 11%

8. Notified details:

A: Voting rights attached to shares

Class/type of
shares

if possible using
the ISIN CODE

Situation previous
to the triggering
transaction

Resulting situation after the triggering transaction

Number
of
Shares

Number
of
Voting
Rights

Number
of shares

Number of voting
rights

% of voting rights

Direct

Direct

Indirect

Direct

Indirect

Ordinary Shares

0 

 0%

 5,775,255

 11.87%

Isin: GB0004771548

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial
instrument

Expiration
date

Exercise/ 
Conversion 
Period

Number of voting
rights that may be
acquired if the
instrument is
exercised/ converted.

% of voting
rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial
instrument

Exercise 
price

Expiration 
date

Exercise/
Conversion 
period

Number of voting 
rights instrument 
refers to

% of voting rights

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

5,775,255

 11.87%

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:

Kaupthing, Singer & Friedlander Ltd (In Administration) is in administration (the "Company"). The Company was placed into administration pursuant to a court order made on 8th October 2008. Margaret Elizabeth Mills, Patrick Joseph Brazzill, Thomas Merchant Burton and Alan Robert Bloom were appointed joint administrators of the Company (the "Joint Administrators").

The shares referred to above are held in a Crest account of Sinjul Nominees Limited ( a subsidiary of the Company) as nominee and custodian for, and on behalf of, the Company. Please refer to Additional Information below.

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

Disclosure based on 48,661,658 shares in issue.

The Company is aware of a claim by a third party alleging that such third party is the beneficial owner of the shares. As far as the Joint Administrators are aware, the Company is the ultimate beneficial owner of the shares. It is the current intention of the Joint Administrators to apply to the Court for directions as to beneficial ownership of the shares in respect of this dispute.

14. Contact name:

Mark Gradie 

15. Contact telephone number:

020 3205 6612