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For Immediate Release                                                                            28 September 2009

smartFOCUS Wins Carnival Account 

Britain's leading cruise line selects smartFOCUS as it develops CRM strategy to drive marketing relevance, effectiveness and return

smartFOCUS Group plc ('smartFOCUS' or 'the Company') (AIM: STF),  a leading provider of multi-channel marketing software, has been chosen by Carnival UK ('Carnival') to implement, support and enhance Carnival's marketing campaigns across four key cruising brands: P&O Cruises, Cunard Line, Princess Cruises and Ocean Village. Financial terms were not disclosed.

The selection of smartFOCUS is part of a new customer relationship management (CRM) platform being developed by Carnival, due to be rolled out in Jan 2010. 

Carnival has selected smartFOCUS's marketing tools for high performance analysis of marketing data, which will allow in-house marketers to segment data lists, analyse results and produce relevant and detailed reports based on this data.

 

Carnival will also use smartFOCUS to deliver campaign planning and management functionality so users can define the marketing campaign process and deploy data selections within structured repeatable marketing campaigns.

Nigel Esdale, Commercial Director Carnival explained why they chose smartFOCUS: 'We are committed to constantly evaluating our customer relationship strategies and implementing the most relevant and robust technologies. We have selected smartFOCUS for its powerful marketing solution, which will allow us to improve the targeting of our marketing campaigns, and enhance our overall CRM strategy.'

Chris Underhill, CEO, smartFOCUS, said: 'A company of Carnival's calibre and size understands the need for effective and targeted marketing to keep customers engaged, enhance loyalty and encourage repeat business. The relationship between a customer and a marketer is a valuable one and by selecting smartFOCUS, Carnival is demonstrating commitment to that relationship, its customers and its brand.'

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For further information please contact:

smartFOCUS	Tel No: 0117 943 5800
Chris Underhill, Chief Executive Director
Arbuthnot Securities Limited	Tel No: 020 7012 2000
Tom Griffiths
Buchanan Communications	Tel No: 020 7466 5000
Lisa Baderoon Chris McMahon

  About Carnival UK

Carnival UK comprises the cruise brands of P&O Cruises, Princess Cruises, Cunard Line and Ocean Village Holidays, the UK's most popular cruise lines.

P&O Cruises has been operating cruise ships for more than 170 years and combines innovation, professionalism and unrivalled experience on its fleet of seven ships dedicated to the British market. 

One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 17 modern ships renowned for their American-style luxury, innovative features and wide array of choice. 

The 170-year old Cunard Line currently offers the youngest fleet in the industry with its world-famous ocean liners Queen Mary 2 and Queen Victoria. 

Ocean Village offers informal, easy-going holidays at sea for people with younger mindsets who want a mix of adrenalin rush and relaxation on board and ashore.

About smartFOCUS Group plc

smartFOCUS (LSE: STF) is a leading international provider of multi-channel marketing software and services. smartFOCUS Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation. 

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

smartFOCUS in News Media:

smartFOCUS ASTECH, a specialist division of smartFOCUS located in Denver, USA, provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.

smartFOCUS in Email and Digital Marketing:

smartFOCUS Digital, a specialist division of smartFOCUS, located in London, UK, provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with email, mobile, social network, landing page, micro-sites and RSS channel communications. 

smartFOCUS is headquartered in Bristol, UK, with operations in the USA, Europe and Asia Pacific. For more information, visit www.smartfocus.com

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