Notification of interests of directors/persons discharging managerial
responsibility and connected persons pursuant to DTR 3.1.4 R(1)

2 September 2009

Friends Provident Group plc (the "Company") announces that, on 1 September
2009, Evelyn Bourke was granted a nil cost conditional award of up to 679,415
ordinary shares of 5 pence each in the Company under the Friends Provident
Group Executive Long-Term Incentive Plan. The award was granted on the earliest
available grant date since Ms Bourke's appointment in May 2009. The shares will
vest on 31 December 2011, subject to performance criteria.

On 1 September 2009, Evelyn Bourke also received a nil cost deferred share
award without performance conditions of 315,224 ordinary shares of 5 pence each
in the Company under the Friends Provident Group Deferred Share Award Plan 2009
as compensation for the loss of long-term incentive arrangements with her
previous employer. One third of the deferred share award will vest on 1 May
2010 and the remaining two-thirds will vest on 1 May 2011.

The Company also announces the transfer of 29,662 shares from the Friends
Provident Employee Share Trust to the trustees of the Friends Provident Group
Share Incentive Plan (SIP) at a price of £0.8486 per share to satisfy the
obligation to issue shares to SIP participants in August 2009.

On 1 September 2009, the Company received notifications from the following
persons discharging managerial responsibilities that, of the 29,662 ordinary
shares of 5 pence acquired by the trustees, they have each acquired shares
through the SIP as follows:

Name              Shares purchased on  Total number of shares held by persons  
                  1 September 2009     discharging managerial responsibilities 
                                       and Connected Persons                   
                                                                               
S J Clamp             147                           8,724                  
                                                                               
R G Ellis             147                          26,192                 
                                                                               
R Sepe                147                          31,073                 

The notification of these transactions is made pursuant to Disclosure Rule DR
3.1.4 R(1)(a) and is also deemed to be disclosure made in accordance with
Section 793 of the Companies Act 2006 where appropriate.

Enquiries: Gordon Ellis, Group Secretary 0845 2683441