Ted Baker PLC (the 'Company')

Notification of transactions of Directors/Persons discharging managerial responsibility and connected persons

The following directors have been conditionally granted an award of units under the Ted Baker 2009 Value Creation Plan ('2009 VCP') on 13 August 2009. The 2009 VCP was approved by shareholders at the General Meeting held on the 16 June 2009 and full details of the plan were outlined in the Notice of General Meeting dated 13 May 2009. No payment was made for the grant of the awards.

Awards made on 13 August 2009 

RS Kelvin      17,900 Units (17.9% of total issued units)

LD Page        15,620 Units (15.6% of total issued units)

Units have no value at grant, but subject to the satisfaction of earnings per share, share price and total shareholder return performance targets can convert and give participants the right to be granted nil-cost options at the end of the performance period on 12 August 2012.

As at 13 August 2009, RS Kelvin has a beneficial interest in 16,537,276 Ordinary Shares in the Company representing 39.74% of the Company's issued Ordinary Share capital with voting rights. The holding for RS Kelvin will not increase as a result of share awards vesting, because all such shares will be pre-placed with independent parties prior to vesting.

LD Page has a beneficial interest in 318,851 Ordinary Shares in the Company representing 0.77% of the Company's issued Ordinary Share capital with voting rights.

Enquiries:

Ted Baker PLC

Charles Anderson, Company Secretary

Tel: 020 7255 4800