Reversion for the Announcement of Lowering of Floor Interest Rate 

Launch of New Interest Rate Product (6.5%) for benecere Black Plan

TAKEFUJI CORPORATION is making efforts to provide various products and services, believing that it is non-bank lender's mission to appropriately and lawfully meet the sound demands of those who are in financial needs as much as possible.

As a part of these efforts, we launch product of new interest rate of 6.5% per annum for benecere Black Plan, one of benecere brand, in order to provide more attractive card brand. This product is one of our efforts in product development to meet the customers' needs as much as possible.

This product will be released on August 7 and the lending interest rate of benecere Black Plan will be as follows:

current benecere Black Plan interest rate (annualized rate in real terms) : 9.125%

will be revised to Black Plan interest rate (annualized rate in real terms) : 6.5%, 9.125%

With this new product, TAKEFUJI CORPORATION's lending interest rate will be lowered as follows:

current interest rate (annualized rate in real terms) : 9.125% - 20.0%

new interest rate (annualized rate in real terms) : 6.5% - 20.0%

We intend to further fulfill our social mission as a non-bank lender by appropriately and lawfully meeting the financial needs through making every effort to develop new products and others.

For further details, please refer to the revised attached PDF. 

http://www.rns-pdf.londonstockexchange.com/rns/0638X_-2009-8-7.pdf