Print   



FOR IMMEDIATE RELEASE                                                                                             18 MAY 2009

M and M Direct makes further investment with smartFOCUS 

smartFOCUS, the international multi-channel marketing software company today announces that it has been chosen by M and M Direct to build a single customer view database. The database will be accessed through the smartFOCUS Intelligent Marketing software for analysis, campaign management and reporting.

M and M Direct, the UK's leading discount retailer of top fashion and sportswear brands, with over 3,000 leading branded products has selected smartFOCUS to deliver a single view of M and M Direct  customer and transaction data, integrated with smartFOCUS software. A user of smartFOCUS software for over 3 years, M and M Direct is making further investment into smartFOCUS's Intelligent Marketing software, extending its marketing use of analysis, targeted campaign management and reporting.

With access to a single view of its customers provided by smartFOCUS software, M and M will develop greater insight into marketing performance and each customer's behaviour. New smartFOCUS functionality will help its marketing team deliver more relevant, timely communications targeted to retain and grow the value of its customers through improved purchase frequency and increased average order values.

Neil Sansom, Marketing Director of M and M Direct said: 'The knowledge and understanding of our customers' behaviour and marketing performance is at the heart of our strategy to acquire and retain more customers, improve sales and increase customer spending, optimising our marketing ROI. Adding a single customer view database, and extending our use of smartFOCUS software will help M and M capitalise on our market leading website and build on our recent sales growth which has seen the company achieve sales of over £90m in 2008.'

Chris Underhill, CEO of smartFOCUS said: 'As the UK leader in an extremely competitive and fast moving fashion and sport market, it is important for M and M to communicate more effectively with its customer base, across the most appropriate channel. Maximising the value of its data through a single customer view database, accessed using smartFOCUS Intelligent Marketing solutions, will ensure that M and M can execute better targeted and personalised campaigns that produce improved results and increase marketing ROI.'

-Ends-

For further information please contact:

smartFOCUS	Tel No: 0117 943 5800
Chris Underhill, Chief Executive Director
Arbuthnot Securities Limited	Tel No: 020 7012 2000
Tom Griffiths
Buchanan Communications	Tel No: 020 7466 5000
Lisa Baderoon

About M and M Direct 

M and M Direct Ltd  is the UK's number one discount branded fashion and sportswear website selling branded products at up to 75% off RRP. The business is backed by private equity and has been established for over 20 years from it's base in Herefordshire. M and M recently reported a 31% sales increase in the 10 weeks over Xmas 2008 and has sales of over £90m.

About smartFOCUS Group plc

smartFOCUS (LSE:STF) is a leading international marketing software company that empowers marketers with the intelligence to drive high performance multi-channel campaigns and more valuable customer relationships. Its Intelligent Marketing solutions integrate offline and online data, analysis, campaign and performance management to deliver better targeted, more timely and relevant communications that increase campaign conversion rates and improve customer insight.

smartFOCUS has over 700 customers and partners worldwide using its marketing software including AAA, ABN AMRO, ASOS, Center Parcs, EMI, Fig Leaves, Harrods, Hilton International, NSPCC, Société Générale and QVC.

smartFOCUS is headquartered in the UK, with operations in the US, continental Europe and Asia Pacific. www.smartfocus.com

ENDNRAEANSXFSLNEFE