RNS Number : 9407P
Probability plc
02 April 2009
2 April 2009
Probability plc ('the Company')
Licensing Agreement with FremantleMedia Enterprises
Probability plc, the mobile gambling specialist, has entered into a multi-year agreement with FremantleMedia Enterprises ('FME'), to licence a number of popular entertainment show brands as the basis for creating mobile phone slot games.
The entertainment shows under nonexclusive licence from FME are:
· Sale Of The Century, and,
Probability will develop and distribute mobile slot games based on these titles to its mobile gambling customers.
Commenting on the agreement, Charles Cohen, Probability CEO, said: 'We are delighted to have been able to secure the rights to these fantastic TV brands from FME. Slots are our most popular and profitable product segment, and I am confident that games based upon these brands will add significantly to our offering. The brands themselves are instantly recognisable and inspire loyalty and affection from the public. We're looking forward to realising them as a fantastic mobile gambling experience.'
Contacts:
Probability plc James Moore, 07980 241 125
Charles Cohen, 0207 290 0640
Collins Stewart Europe Ltd. Bruce Garrow (NOMAD), 0207 523 8350
FremantleMedia Enterprises Belinda Thomas, 0207 691 6911
About Probability plc:
Probability plc (AIM: PBTY) is a leading independent operator of gambling services for mobile phone users. The Company offers consumers over 30 mobile games including Bingo!, slots, Roulette and head-to-head Poker. Included in the portfolio are a number of games derived from well known brands licenced from third parties including 'Grease' and 'The Italian Job' (licensed from Paramount) as well as Trivial Pursuit and Connect4 (licensed from Hasbro). Probability markets directly to consumers through the LadyLuck's brand and has formed close commercial partnerships with a number of mobile network operators who provide a distribution channel for the Company through their mobile internet portals. LadyLuck's has over 400,000 UK consumers. Probability Games (Alderney) Ltd. , a wholly owned subsidiary, holds an e-gambling licence from the Alderney Gambling Control Commission and operates all the gambling services. For more information visit http://www.probability.co.uk
About Fremantlemedia Enterprises and Fremantlemedia:
FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets. For further information, visit http://www.fremantlemedia.com.
This information is provided by RNS
The company news service from the London Stock Exchange
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