25 March 2009

Invu plc

Focus on service for accountants

Launch of 'Invu for Accountants' and 'Accountancy Accredited Partners'

Invu plc ('Invu' Ticker: INVU), the document management software provider, is pleased to announce the launch of its first sector dedicated product, 'Invu for Accountants', in conjunction with key reseller partner IRIS, a leader in the accountancy software market.  To be launched in April 2009, the newly branded version of Series 6 includes specific filing structures that will typically apply to an accountancy practice and a new integration with IRIS Practice Management.  

In addition, Invu will be formally recognising partners with particular expertise in the accountancy sector as 'Accountancy Accredited Partners', who will be allowed to sell the accountancy offering. Invu will be working with Accountancy Accredited Partners to develop a bespoke sales and marketing plan to support its increased penetration in this market. 

Professional accountants remain a key area of focus for Invu, especially as accountants occupy a unique position as business advisers to their own SME clients. As the leading provider of document management software to accountancy practices in the UK, Invu is looking to build on the benefits of being associated with Sage and Iris in this market as well as having achieved product accreditation from the ICAEW (Institute of Chartered Accountants for England and Wales). This launch is the first step in Invu's key strategy of extending its market position in vertical sectors with the most potential growth and where Invu has already established a presence. These are characterised by having: a clear appetite for document management (taking the current economic climate into consideration), specific requirements due to the nature of the vertical sector, significant untapped market potential and partners who are dedicated to the sector and understand their key business drivers.  

Bernard Fisher, Interim CEO of Invu, commented:

'The accountancy market is very important to Invu and we believe a strengthened offering in that area will prove worthwhile. This new product will sit alongside our existing branded offering through Sage, allowing us to build on our current position and offer our accountancy customers an even better level of service and care. It is our intention to provide bespoke technology for a number of key vertical sectors, and to provide continual improvements and developments to each tailored offering.'

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