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17 December 2008

NEW MEDIA LOTTERY SERVICES PLC

('NMLS' or 'the Company')

(AIM: NMLS)

LAUNCH OF NEW ONLINE LOTTERY GAMING PARTNERSHIP AND SITE

 

The Board of New Media Lottery Services; the AIM quoted gaming content and systems provider, is pleased to announce the launch of a new online bingo and lottery game partnership with the UK based Irish Post newspaper and Rehab Lotteries, Ireland's leading charity organisation. NMLS will white label the successful RehabBingo.com site to launch the 'CelticBingo.com' brand in the UK. 

The partnership is the first of a series of new 'channel' opportunities that NMLS has agreed which will help to develop and extend the RehabBingo.com brand across the UK and Ireland. The site has been hugely successful with over 40,000,000 Euros in prizes paid to players since launching in 2005. Funds raised from RehabBingo.com are used to fund the charity activities of the Rehab group in Ireland & the UK.

The new site will extend 'THE IRISH POST'S' online brand through the online bingo and

games platform and will allow players to participate in promotions and competitions both online through the site and in the weekly Irish Post.. 

Commenting on the announcement NMLS CEO John Carson said: 

'This partnership is a significant step for NMLS and Rehab Lotteries. Working with a media brand as focused and popular as 'THE IRISH POST' in the UK will allow for expansion of the player base for the highly successful Rehab Lottery games under the CelticBingo.com brand and create a new revenue stream for THE IRISH POST.'

Paul Crosbie, CEO of THE IRISH POST newspaper commented:

'This new initiative through CelticBingo.com will facilitate a new online 'IRISH POST' community through the use of chat, blogging and promotions allowing THE IRISH POST to develop a presence in the online bingo and games space.' 

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Enquiries:

New Media Lottery Services PLC                                                       (001) 540 437 1688

John Carson                                   

www.nmlsplc.com

Bishopsgate Communications Ltd                                                    020 7562 3350

Nick Rome        

Michael Kinirons                           

www.bishopsgatecommunications.com 

Zimmerman Adams International Ltd                                                020 7060 1760

Ray Zimmerman

Jonathan Evans

www.zimmint.com

 

Notes to Editors:

About New Media Lottery Services Plc:

New Media Lottery Services Plc, based in Dublin, Ireland, supplies lotteries with a white label lottery system, games and management support to develop new income streams from digital lottery product distribution, including the internet, mobile telephony, interactive television and digital vending. NMLS secures long-term contracts with lottery clients and shares in the Net Win from these partners.

About THE IRISH POST

THE IRISH POST is the 'voice of the Irish in Britain' and is the highest selling weekly newspaper for the Irish in Britain. Established in 1970 with a campaigning tradition, it has earned universal respect and become a trusted and highly regarded brand. It is a special-interest newspaper at the heart of a 691,000 strong community, while another 2.4 million second-generation Irish have strong cultural ties to Ireland. It is part of the Thomas Crosbie Media group of media titles.

About Rehab Lotteries Ltd:

Rehab Lotteries Ltd, based in Dublin, is a wholly owned subsidiary of the Rehab Group, Ireland's largest not for profit organisation providing services to people with disabilities and those who are socially marginalised. The Rehab Group operates at 200 service centres throughout Ireland and the UK and provides its services to 60,000 people annually. For more information, visit http://www.rehab.ie/

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