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Teleunit SpA

('Teleunit' or 'the Group')

Neomobile acquires ArenaMobile to drive global 

presence in Mobile Content Sector

Neomobile SpA ('Neomobile' or 'the Company'), the wholly-owned subsidiary of the Teleunit Group ('Teleunit', 'TLU' or 'the Group'), has signed an agreement to purchase Spain's ArenaMobile, a leading global provider of mobile content, working with over 100 network operators and media players in 50 countries. 

Neomobile is an emerging leader and independent provider of premium mobile content aimed principally at the young Mobile Generation, marketing its services directly to consumers (D2C) via targeted advertising campaigns.

ArenaMobile specialises in B2B value added services, offering a rich catalogue of branded and non-branded international and market-specific content to network operators for deployment on their mobile portals. Content and product offerings range from music, sports and entertainment, to hosting and management of Mobile TV channels. ArenaMobile also offers technology solutions to major players in the mobile content market including handset compatibility services and comprehensive CRM platforms. Headquartered in Spain, ArenaMobile boasts local operations in the USA, China,  France, UK, Portugal, Morocco, Brazil, Mexico, Bangladesh, Singapore  and India. For more information on Arena Mobile please visit the website www.arenamobile.com. 

ArenaMobile generated revenues of € 3.0 million and booked an after-tax loss of € 1.0 for the year ended 31 December 2007. Its total assets at year-end 2007 stood at € 2.4 million.

The transaction sees Neomobile acquiring 100% of the share capital of Arena Mobile. The total cash consideration for the transaction is € 2.0 million. An earn out ranging anywhere from € 0 to € 1.0 million will be paid at year-end 2009, subject to certain targets being met. The transaction will complete by year-end 2008 at which time a further update will be provided to Shareholders.

 

The acquisition of ArenaMobile will lead to increased international exposure for Neomobile, particularly in the B2B arena, a market segment that has previously been untapped by the Company. Moreover the acquisition will contribute a vast portfolio of content to Neomobile that it will market directly to consumers via its existing D2C channels. The Company will now also benefit from a greater vertical integration in the market's value and technology chain, thus allowing it to research and develop more complex next-generation offerings to remain on the cutting edge of Mobile Content Sector developments. 

Gianfranco Cimica, CEO of Teleunit, said:

 

'This is a very encouraging development for Neomobile, as it continues to acquire market share and drive international expansion. I am confident that the synergies between ArenaMobile and Neomobile will prove instrumental to our Subsidiaries' further growth, allowing it to penetrate new markets and drive business opportunities.'

Gianluca D'Agostino, CEO of Neomobile SpA, said:

 

'ArenaMobile has in the past proved to be an invaluable partner to Neomobile, and through this acquisition we look forward to establishing a tighter relationship between our complementary offerings and operations. ArenaMobile will be able to leverage Neomobile's potential in the global D2C market and I have no doubt that this important move will benefit all parties involved, and drive value for the Group's Shareholders.' 

About Neomobile

Neomobile is a wholly-owned subsidiary of the Teleunit Group and operates in the mobile content sector. The Company began operations in 2004 as the Mobile Content Services division of Teleunit SpA. The division was then incorporated as Neomobile SpA in February 2007, a strategic move designed to increase market visibility and spur international expansion. Since its inception, Neomobile has shown consistent growth in revenues, profitability, and subscriber numbers. The Company currently has offices in Rome, Perugia, Istanbul and Madrid, where it markets its services under the brands Dindo, VIP Mobile and Dito Mito. Neomobile's success lies in its extensive marketing know-how and innovations, and provision of first-class customer service. 

For more information on Neomobile, please visit the website  www.neomobile.it

Enquiries:

Gianfranco Cimica, Chairman/CE Teleunit SpA	O Tel: +44 (39) 075 528 3939
Oliver Rigby  Daniel Stewart & Co Plc	Tel: + 44 (0) 20 7776 6550

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