Upstream Marketing and Comms Inc.
17 March 2008


                   Upstream Marketing and Communications Inc.
                         ('Upstream' or the 'Company')

                             Holding(s) in Company

Upstream received notification on 17 March 2008 that, pursuant to the FSA
Disclosure and Transparency Rules, following the acquisition of 13,300,000
ordinary shares of 0.25p each in the Company ('Ordinary Shares'), JS Investment
Holdings Limited has increased its interest in the Company to 31,911,664
Ordinary Shares, representing 23.37 per cent. of the issued share capital of the
Company.



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