Zurich Financial Services
14 May 2007




Second wave of Zurich's brand campaign goes live

    Zurich Financial Services
                 Mythenquai 2
                  8022 Zurich
                  Switzerland
               www.zurich.com
   SWX Swiss Exchange/virt-x:
                         ZURN
             Valor: 001107539

              Media Relations
    Phone +41 (0)44 625 21 00
      Fax +41 (0)44 625 26 41
             media@zurich.com

           Investor Relations
    Phone +41 (0)44 625 22 99
      Fax +41 (0)44 625 36 18
investor.relations@zurich.com

Zurich, May 14, 2007 - After having successfully launched its innovative
international brand campaign in late 2005, Zurich Financial Services Group
(Zurich) announced today that the second wave of the campaign has gone live in
Europe and the US. The continuation of the campaign is now focusing on the wide
range of Zurich's insurance competencies in the Life, Personal lines, Commercial
and Global Corporate insurance business. Furthermore, it expresses Zurich's
ability to deliver insurance solutions for a changing world summarized in the
well-known tagline Because change happenz.

Arun Sinha, Zurich's Group Chief Marketing & Communications Officer, said: 'The
recent brand tracking research revealed that, following the brand campaign, more
consumers in our target markets recognize Zurich as an insurance provider,
understand what we do and what makes us different. The brand is a measure of the
results the company has achieved in creating One Zurich - capable of thinking
and acting collectively.'

The next stage of the advertising campaign is designed to further build
awareness and deepen familiarity with Zurich's services and capabilities.
Advertising, which targets Global Corporate audience, will run in leading
pan-European and US media. New advertisements for Life, Personal lines and
Commercial insurance will appear in key newspapers and magazines in Switzerland,
Germany, Austria, Italy, Spain, Portugal and the UK throughout 2007. In the US,
a new advertisement is targeting small and medium size businesses.

Note to the editors:

The new series of print advertisements and TV commercials can be viewed on
Zurich's website www.zurich.com.

Zurich Financial Services Group (Zurich) is an insurance-based financial
services provider with a global network of subsidiaries and offices in North
America and Europe as well as in Asia Pacific, Latin America and other markets.
Founded in 1872, the Group is headquartered in Zurich, Switzerland. It employs
approximately 55,000 people serving customers in more than 120 countries.


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