Lagardere S.C.A.
09 October 2006

                     CELLFISH MEDIA LLC RAISES $50 MILLION

                         FROM NORTH AMERICAN INVESTORS


                      To Create Mobile Content Powerhouse


NEW YORK -October 9, 2006- Cellfish Media, a pioneer in original mobile content
creation and distribution in Europe and North America, with acclaimed brands
including BlingTones and Barrio Mobile, and a Lagardere SCA subsidiary,
announced today that it has partnered with several North American investors.
Cellfish Media welcomes new partners : Telecom Media Fund, an investment fund
financed by Caisse de depot et placement du Quebec and Trio Capital, managed by
Trio Capital ; and Groupe Humagade Inc., an affiliate to Desjardins Venture.
Under the agreement, the new investors will own approx. 30% of the shares of
Cellfish Media, together with Lagardere.



Cellfish Media operations are based in the USA with leading subsidiaries in
France and in Germany. Through its content studios, Cellfish Media creates
original branded content such as music ringtones, wallpapers, animations, games
and applications. Cellfish Media also benefits from best-of-breed, proprietary
platforms to deliver mobile content to more than 350 Million consumers through
its direct to consumer channels as well as through partnerships with major
wireless carriers, media companies and brands. Headquartered in New York City,
Cellfish Media brings together a team of 250 skilled professionals and generated
2005 revenues of $116 Million with more than 200 Million transactions.



In a statement, Fabrice Sergent, CEO of Cellfish Media, said, 'I am thrilled to
welcome such skilled and sophisticated investors such as M. Andre Tremblay,
partner of Trio Capital and highly regarded entreprenors in the wireless
industry.'



M. Andre Tremblay said, 'Trio Capital and its partners, are proud to join
Lagardere in this ambitious project. Cellfish Media has been at the cutting edge
of this market by its constant innovations. Our goal is to create a leader,
precisely in the US at a time when this market starts to blossom.'



Post closing, Cellfish Media will be consolidated by Lagardere SCA as an
associate.





Paris, October 9, 2006





Contacts :



Cellfish Media
Emilie Christophe (Paris)        tel. : 33 (0)1.53.35.71.06 / 06.74.64.77.76
emilie.christophe@cellfishmedia.fr
Chris Roslan (NYC)               tel. : 212 966-4600           chris@derapr.com



Lagardere
Thierry Funck-Brentano           tel. : 33 (0)1.40.69.16.34    tfb@lagardere.fr
Laurent Carozzi                  tel. : 33 (0)1.40.69.18.02    lcarozzi@lagardere.fr




                      This information is provided by RNS
            The company news service from the London Stock Exchange